Comparison
OgniStore vs ManyChat: chat automation with or without your store CRM
Let us set the scope first: ManyChat is not an app builder, so this page does not compare mobile apps. It compares our CRM & Messaging module with what ManyChat has been doing very well for years — inbox and automations on WhatsApp, Instagram and Messenger.
The difference is the data: ManyChat is built for conversational flows; the OgniStore CRM puts orders, spend and customer timeline next to every conversation, read from your Shopify, WooCommerce, PrestaShop, Magento store or from a feed. August 2026 survey: ManyChat $39/month with 2,500 contacts, OgniStore CRM €39/month with 5,000 contacts included.
The short verdict
ManyChat wins on one thing today: the visual flow builder, the most mature on the market — ours is planned for v2 and we will not pretend otherwise. If you need complex conversational funnels, ManyChat is ahead. If you need to know who is writing to you and what they bought, that is us.
Point-by-point comparison
| Criterion | OgniStore | ManyChat |
|---|---|---|
| What it is for | Omnichannel inbox with your store CRM inside | Chat marketing and automations on Meta channels |
| Entry price | 39 €/month | 39 $/month |
| Contacts included in the entry plan | 5,000 | 2,500 |
| CRM connected to store orders (Shopify and WooCommerce) | Included | Not included |
| Messaging channels | WhatsApp, Instagram, Messenger, email, in-app chat | WhatsApp, Instagram, Messenger |
| Mobile app for your store | App Store, Google Play and Huawei AppGallery | Not included |
| Visual flow builder | On the roadmap (CRM v2): rule-based automations today | The most mature visual flow builder on the market |
Competitor prices surveyed in August 2026 from their public pricing pages. SaaS pricing changes often: check the vendor site before you decide.
When to choose ManyChat
- You need a mature visual flow builder for complex funnels: it is their strength and, for now, our weak spot.
- You have no e-commerce to connect: if the order CRM is useless to you, there is no point paying for it.
- You rely heavily on their Instagram growth templates and community features.
When the OgniStore CRM is the right call
- You want orders, spend and customer timeline next to the conversation, not in another tool.
- You need more contacts in the entry plan: 5,000 against 2,500 (August 2026 pricing).
- You want to pay WhatsApp messages at Meta cost, with no markup from us.
- You want the option to add your store mobile app to the same account later.
Frequently asked questions
Does ManyChat also build my store mobile app?+
No: ManyChat is chat marketing and automation, a store mobile app is a different product category. OgniStore does both, with one account and a single subscription if you pick a bundle.
How much does ManyChat cost?+
As surveyed in August 2026 the paid plan starts at $39/month for 2,500 contacts and grows with contact volume. The OgniStore CRM starts at €39/month with 5,000 contacts included, then +€10/month per extra 5,000. Always check their current pricing page.
Are WhatsApp messages included in the price?+
In neither case: WhatsApp conversations are billed by Meta. The difference is that we pass them through at cost, with no markup.
Can I use the CRM without the mobile app?+
Yes: the standalone CRM connects directly to your store on any supported platform, with a 14-day trial and no credit card.
Try the CRM on your store, 14 days without a card